Bluemercury is an environment where estheticians and makeup artists circulate, offering their expert advice as needed. The Internet was awash in startup ventures, from the sublime to the ridiculous. Beck participated in the founding of Tower Systems, Inc. She resides in Bethesda, Maryland, with her husband and three children.
Beck also co-founded M-61 Laboratories, makers of M-61 Skincare, the first highly technical, natural cosmeceutical brand and makers of Lune and Aster Cosmetics, a vegan cosmetics line. I bought a few brushes too, both Bobbi Brown…. I have always loved beauty products, but I never saw it as a profession for myself. At department stores, the staff worked behind glass counters, and worked specifically for a single brand.
Every day is different, you get to use your creativity, and you can put a stake in the ground and for what you believe. Because I was on a student budget, I wanted to make sure that what I was getting was just right! Barry Beck Barry Beck is the co-founder and Chief Operating Officer of Bluemercury, Inc. Beck is often invited to share her entrepreneurship, retail, branding, and innovation expertise. Beauty for me was always a hobby! All of the employees are incredibly knowledgable about the products.
Walking into a store is like walking into a serene beauty oasis. Determined to embrace e-commerce, Beck immediately encountered five or six competitors with the same idea. Bluemercury is one of my favorite places to buy makeup. On top of that, the Internet in the late 1990s was not quite ready for prime time when it came to the retail shopping experience.
It might be surprising for a man to be so involved with even the nitpicky details of a beauty chain, but it works. She joined a private equity firm and quickly had an epiphany. Our clients want vegan, vitamin-infused makeup that is easy to use for the woman on the go. Despite not having full support of her board, Beck believed this was the right strategy. Beck received his Bachelor of Science from Cornell University. In 2016, the company opened its 100th store, in.
Beck is often invited to share his entrepreneurship, branding and innovation expertise, and was named the 2017 Retailer of the Year by Total Retail Magazine and was the recipient of the 2016 Retail Innovator of the Year Award by Retail TouchPoints Magazine. Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Marla Malcolm Beck is a great example of an inspirational businesswoman. They crave high-performance makeup that delivers results without a complicated application process.
Brands M-61, Lune+Aster Website Bluemercury is a chain of American beauty stores founded in 1999 by Marla Malcolm Beck and Barry Beck in The stores sell cosmetics, as well as in-store facials and spa treatments. Nothing makes skin look older than a sunburn or hyper-pigmentation. At the same time, she was meeting entrepreneurs every day. . But I have always been a very quick learner and I was so reliable and I always knew where to go.
With nine natural but powerful cosmeceutical products, the line is as effective as it is safe. Beck raised her hand and volunteered and suddenly found herself leading a group whose members were all older and more experienced than she was at the time. Growing up in Oakland, California, Beck was inspired by her father, a self-made real estate developer with a laudable work ethic. I was hooked, and I had to special order it from a spa on Newbury Street. Marla co-founded Bluemercury alongside her partner and husband,. However, luxury brands that Bluemercury courted were unsure whether they wanted to sell their goods on the internet, while consumers were not accustomed to buying cosmetics without trying them first.